01 / CALIBRATE

Not every website needs to start again.

A website refresh starts with one question: does the problem need precise adjustments or a deeper structural change? Scope follows that decision.

THREE ADJUSTMENTS

Adjustments with a clear reason.

Measurement finds the cost that actually slows the experience.

Mobile layout restores priority to content and the next action.

Keyboard use, focus, contrast and motion receive testable rules.

REFRESH

REBUILD